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Purple fashions are hot, so that means amethyst rules
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Amethyst, whether it’s a pale lilac or a deep reddish-purple, is a stone that everybody wants in their jewelry box. However, this fall and winter forecasts call for purples ranging from eggplant to lilac to be one of the hottest fashion colors. That means amethyst will become a staple in your wardrobe.

Quality amethyst, either the lighter colors from Brazil, or the deeper tones from mines in Africa, display incredible depth of color and sparkle when they are gem cut. Take our oval checkerboard brilliant-cut pendant. This huge Brazilian stone is so clear you can see through it, but the painstaking gem cuts give it plenty of shine. For an updated look, choose amethysts in stunning square or baguette cuts.

Amethyst also is gorgeous as a cabochon. High-quality, purple gems, when they are polish make incredible solitaires or as beads in our earrings and necklaces.

Amethyst is a popular stone in multi-gem pieces. You’ll find bracelets with amethyst paired with citrine and garnet. Or rings amethyst with garnet, peridot, iolite and blue topaz. Multi-gemstone pieces are wearable because you can mix and match them with different stones. Your clothing options will be endless. You’ll wear your multi-gem jewelry all the time!

So add a little amethyst to your jewelry wardrobe. Purple never goes completely out of style, and this year it rules!


By Tammy

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