You see them everywhere -- ads for Valentine's Day jewelry in the newspaper circulars. Many feature rubies, or cheap lab-manufactured versions of it, or even cheaper heart-shaped diamonds or cubic zirconias on gold or silver chains.  Red is the static color on many of these pieces and of course, is has always been the traditional choice for Valentine's jewelry.  However, there are other gemstones that are perfectly acceptable to give for Valentine's Day gifts.

Amethyst is said to the be the second most popular gemstone after the red rubies and garnets.  With its royal lavender sparkle, the amethyst will cast a romantic light on any Valentine's Day celebration.  Next is the moonstone which is popping up all over as a trendy fashion accessary not only for Valentine's Day, but for any special occasion.

So if you're ready to take a break from the traditional red stones this year, try some alternatives. Just as love is expressed in many different ways, so can Valentine's jewelry gifts take on a variety of hues.  From all of us at JEGEM.com, we wish you a happy and colorful Valentine's Day.